Millions In Reach, 18.41% ROAS For A Global Fragrance House

Ajmal Perfumes has built fragrance heritage across India and the Gulf since 1951, with retail depth challenger brands can't match. But that legacy reach wasn't converting into digital reach: online visibility and paid efficiency lagged the brand's own scale.

Industry Type: Fashion & Lifestyle
Company Size: 500–1,000
Services Provided: Performance Marketing, Content Strategy & Influencer Collaborations

Millions In Reach, 18.41% ROAS For A Global Fragrance House

The System Behind These Ajmal Numbers

Ajmal briefed us on a Monsoon Campaign to launch four fragrance personas across Meta. We built persona-led content and paid media, pairing storytelling with influencer partnerships to convert seasonal reach into measurable digital engagement and traffic.

Persona-led content across Instagram, Facebook
Influencer-led content built credibility
Continuous KPI tracking optimized reach, engagement and traffic

6,94,768
Total Engagements: 27M+
Users Reached Across Platforms: 18.41%
ROAS During Monsoon (updated -was 15X-Plus)

Achieve Real Growth this Quarter (Not Just Plans)

We will diagnose, take ownership, align, and make decisions to achieve real revenue outcomes.

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